Straight from the bustling heart of New York City, our director, Nelson Isava Hernandez, shared his insights:

“Fashion and lifestyle have always been woven into the fabric of my soul. Fragrance advertising? It’s the perfect canvas for blending fantasy, creativity, and pure expression. BoySmells, with their commitment to breaking gender norms, truly captures the spirit of the 2020s. LES inspired us with its youthful, sweet, colorful and chaotic vibe, reflecting the energy of NYC.”