Ticking Clock is a story-driven awareness campaign that illustrates the silent pressure faced by entrepreneurial mothers in Miami. Through the stories of Atenea, Artemisa, and Deméter, we see how each of them struggles to balance their professional and personal lives, while a mysterious common element connects them: a doll with a countdown timer displayed on its LED screen. This symbol represents the constant feeling that time is running out, a metaphor for the daily challenges they endure.

Produced for the nonprofit organization Virtual Mom Collective, the campaign aims to raise awareness about the difficulties of female entrepreneurship and the impact of mental exhaustion. With a powerful and hopeful message, the piece invites viewers to rethink the narrative of success and shows how, with the right support, mothers can stop living in a countdown and take control of their future.